Yes, but with some caveats.

• You must be using the Premium version of the plugin.
• You can’t use the default permalinks on your site.
• The product detail pages must be created using one of the following attributes to create the page slug: the 1ShoppingCart.com product id, SKU or the hyphenated product name.

If you have taken care of the above, you can then format the product item details using the appropriate attribute for the page name. For example, I created the demonstration pages using the hyphenated product name. So, I was able to create a link to the detail pages as follows -

<a style="display:block;text-align:center;" href="/store/#ProductHyphenName">More info</a>

   <div class="product">
      <div style="display:block;float:left;width:250px;">
         #ProductImage<a style="display:block;text-align:center;" href="/store/#ProductHyphenName">More info</a></div>
      <div style="float:left;display:block;width:300px;">
         <span class="product_name">#ProductName</span> <br />
         <span class="product_details"><span class="description">#ShortDescription</span>
         <span class="sku">#ProductSku</span><br />
         <span class="price">#ProductPrice</span><br />
         <span class="buy-now">#BuyNow</span></span>
         <div style="clear:both;"> </div>
      </div>
      <div style="clear:both;"> </div>
   </div>